Mandate
In a blink, a Montreal-based startup specializing in data transfer technology for public transportation, mandated Zone franche for the launch of its virtual fiber optic technology, a world first in public transportation, and to support the business in its global positioning.
Strategy
- Take advantage of In a blink’s participation at the 2021 APTA Expo in Orlando, Florida to formally introduce its innovative technology
- Position the technology as THE solution to data transfer problems that may lead to safety issues for public carriers
- Highlight the reasons why this technology was developed
Services
- Strategic counsel
- Editing
- Product launch
- Media relations
- Ongoing support
Achievements
Official launch of the technology by targeting the business/tech sections of general media as well as media specializing in urban transportation (Canada, United States, France)
2M+
Impressions generated
1
Article in Quebec media
2
Articles in specialized French media
1
Contract with a major French public carrier