Mandate

In a blink, a Montreal-based startup specializing in data transfer technology for public transportation, mandated Zone franche for the launch of its virtual fiber optic technology, a world first in public transportation, and to support the business in its global positioning.

 

Strategy

  • Take advantage of In a blink’s participation at the 2021 APTA Expo in Orlando, Florida to formally introduce its innovative technology
  • Position the technology as THE solution to data transfer problems that may lead to safety issues for public carriers
  • Highlight the reasons why this technology was developed

Services

  • Strategic counsel
  • Editing
  • Product launch
  • Media relations
  • Ongoing support

Achievements

Official launch of the technology by targeting the business/tech sections of general media as well as media specializing in urban transportation (Canada, United States, France)

2M+

Impressions generated

1

Article in Quebec media

2

Articles in specialized French media

1

Contract with a major French public carrier